BTC 2011 Attendance Up 8.8 Percent

BTC 2011, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, came to a successful close July 1 at the Fiera di Rimini Exhibition Centre in Rimini, Italy. In attendance were 313 exhibiting companies, 278 Italian and international hosted buyers, and 60 representatives of the press, with total attendance figures over the two days of the show up 8.82 percent from 2010 to 3,732, with 6,417 appointments held between exhibitors and hosted buyers.

Next year’s show will be held June 21-22 at the Fiera di Rimini Exhibition Centre.