BCD Meetings & Events Acquires Grass Roots Meetings & Events

The acquisition will infuse BCD M&E with 220 new employees with local expertise in the United Kingdom, Germany, and more

BCD Meetings & Events

Global meetings and events agency BCD Meetings & Events (BCD M&E) has signed an agreement with Blackhawk Network Holdings Inc. to acquire Grass Roots Meetings & Events, a division of Grass Roots Group Holdings that specializes in strategic meetings management and delegate management, it announced last week.

The acquisition will infuse BCD M&E -- which is based in Utrecht, Netherlands -- with 220 new employees with local expertise in the United Kingdom, Germany, the United States, Switzerland, and Singapore. Additionally, it gives BCD M&E new and expanded capabilities within its events and venue sourcing services, as well as an integrated delegate management solution.

"We have been strategically investing to grow our global presence and service offering over the last three years," said BCD M&E Global President Scott Graf. "This acquisition is about strengthening local event operations, offering new venue sourcing technology, and expanding our delegate management solution."

Added Nigel Cooper, BCD M&E managing director for Europe, the Middle East, and Africa, "Grass Roots Meetings & Events has built a phenomenal offering across the globe -- one that is a solid complement to our current business. We saw a strong cultural fit with the organization and realized our services are stronger together than apart. In addition to the expanded capabilities, no other organization can offer an end-to-end delegate management solution such as this."

Established in the United Kingdom, Grass Roots currently has two offices there -- in Fleet and London -- as well as offices in New York, Dusseldorf, Zurich, and Singapore. The company currently manages over $200 million of meeting spend and counts among its clients three of the "Big Four" professional services firms, as well as nine of the top 15 global investment banks.

"We have always focused on developing a team of experts with a deep understanding of not just the market, but also what our customers need," said Grass Roots Meetings & Events Managing Director David Taylor. "Being a part of a global organization that is focused on being a leader in corporate meetings and events will open new doors of opportunity for both our customers and our employees."

Grass Roots was acquired in 2016 by Blackhawk Network, which will retain ownership of the Grass Roots parent company.