Audit Confirms Record International Attendance at 2011 CES

An independent audit by Veris Consulting has confirmed that the 2011 International Consumer Electronics Show (CES) welcomed 149, 529 attendees in January — including a record 31,677 people from outside the United States, up 30 percent from 2010 and the most ever in the show's 45-year history, the Consumer Electronics Association (CEA) announced this month.


"The 2011 International CES was the must-attend event of 2011 and featured astounding innovative debuts, including Android Honeycomb, Ford's Electric Focus, Motorola's Atrix and Microsoft's Avatar Kinect," said CEA President and CEO Gary Shapiro. "This audit verifies that CES brings together the global technology industry, including Fortune 500 executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers and media from all over the world who want to experience the latest and greatest tech products."

The 2011 International CES, which took place Jan. 6-9, 2011, in Las Vegas, spanned more than 1.6 million net square feet of exhibit space that featured an estimated 20,000 new products being launched by more than 2,700 exhibiting companies. International attendees represented 140 countries; aside from the United States, the top 10 countries represented in terms of attendees were Canada, South Korea, Japan, China, the United Kingdom, Mexico, Taiwan, France, Germany and Brazil.

Other findings from the Veris audit:

• Forty-three percent of 2011 CES attendees were senior-level executives, on par with last year.

• Presidents, CEOs and/or business owners made up 16 percent of attendees.

• Nearly one-third of all attendees were the final decision makers when it comes to new product purchases and partnerships with new companies, with 97 percent identified as having buying decision influence.

• More than 11,500 attendees represented companies with more than $500 million in total annual sales, up 37 percent over 2010 CES.

• More than 12,000 retail-buying organizations, 6,500 manufacturers and 3,500 engineering companies came to the 2011 CES.

• More than 9,500 attendees from the content development and entertainment industry came to CES' inaugural year of the Entertainment Matters program, providing entertainment executives the chance to experience the products and technologies that deliver their entertainment to the consumer.

• The 2011 CES drew more than 5,000 press and industry analysts.

For full audit results, visit www.CESweb.org/exhibitors. The 2012 International CES is scheduled for January 10-13 in Las Vegas.