AlliedPRA, Inc., the leader in the Destination Management sector (DMC) with $115 million in system revenue, has acquired Briggs, the leading DMC in the New York market. The strategic move significantly expands AlliedPRA's reach into this important marketplace. "This is an exciting time for AlliedPRA as we expand our business in a city and region our clients value." said Tony Lorenz, CEO of AlliedPRA. "Without a doubt, Briggs is the best business in our sector in the highly competitive and critically important New York market. Briggs is comprised of a team of innovators who push well beyond traditional New York experiences, now further driving innovation as a core competency at AlliedPRA."
Day-to-day operations will still be managed by the Briggs team. Anthony Napoli, CMP, DMCP, president of Briggs, will continue to lead the award-winning team under the highly respected Briggs brand, now owned and operated as an AlliedPRA Company. Gary Newman, and Cosimo Bruzzese, will continue their leadership of Briggs in the roles of Executive Vice President, Finance and Operations, and Vice President of Business Development, respectively. "They'll be some sharing of best practices and our global sales team will be increasingly helpful to Briggs, but the idea is to let them do what they do so well," said Lorenz.
"This is a terrific opportunity for Briggs to continue to grow," says Napoli, "The era of the stand-alone boutique DMC is beginning to fade. It's important to have support on a national and even global level. We hope that becoming part of the AlliedPRA group will bring more of the world to Briggs and more of Briggs to the rest of the USA."
Go here for a Q&A with Tony Lorenz and Anthony Napoli on the future of the DMC sector of the meetings and events market.