Its most recent Great Ideas Conference, which took place March 9-11 in Orlando was the highest attended in the event’s 11-year history, the American Society of Association Executives (ASAE) reported today.
The conference — designed to expose association professionals to new ideas in areas such as communication and marketing, membership and project management — hosted a total of 701 attendees who had access to more than 80 education sessions.
The event’s opening general session featured business improvement expert John Spence, author of Awesomely Simple, who shared his formula for association success and offered seven characteristics of being a great leader, as well as tips for how to turn great ideas into action and find an organization’s “moments of truth.” It’s closing general session, meanwhile, featured The Water Coolers, a singing comedy act that sang songs describing associations and revealing secrets for taking ideas from the “page to the stage.”
“This was a record year for us in attendance,” ASAE President and CEO John H. Graham IV said in a statement. “Participants thoroughly enjoyed learning from John Spence, great education content on a variety of topics and loved the closing session with the Water Coolers. They were able to capture information about Great Ideas and associations through songs as well as provide strategies on how attendees could take their ideas and implement back into their organization.”
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