APB Recruits ASAE's Susan Sarfati as EVP

Susan Sarfati, former founding president and CEO of The Center for Association Leadership and executive vice president of the American Society of Association Executives (ASAE), will soon join American Program Bureau (APB), a Boston-based global speakers bureau with affiliates in 11 countries, as executive vice president, APB announced this week.

Sarfati, who announced in May 2008 her resignation from ASAE & The Center for Association Leadership, will be the head of APB's newly established Washington, D.C., office, where she will focus on building relationships with associations, corporations, universities and public forums worldwide in order to connect them with speakers and entertainers for their meetings and events. She'll work closely with APB Founder, Chairman and CEO Robert P. Walker in order to create new business opportunities in the United States and elsewhere.

"Susan Sarfati is one of the premier leaders in the association community," Walker said in a statement. "Bringing someone of her caliber on board at APB not only increases our presence in Washington, but throughout the association industry and other organizations worldwide. With her vision and foresight, she will play a strategic role in our global expansion and in developing specific programs for associations and other organizations."

Sarfati's career in association management spans 25 years, during which time she has established herself as one of the industry's highest profile representatives. Her new role at APB will give her new opportunities for continued growth, she said.

"I am excited about the energy and promise that being an integral part of this industry leader offers," she remarked in a statement. "Knowing that APB shares my vision for the future, I believe that together we will create groundbreaking programs worldwide that reflect my passions for furthering social responsibility and sustainability, developing leaders and addressing women's issues. APB offers me a whole new world of opportunity for continuing my work on a global scale."