AIBTM Hosted Buyer Applications Up 36 Percent Over 2011

Reed Travel Exhibitions (RTE) began accepting hosted buyer applications for the 2012 Americas Meetings & Events Exhibition (AIBTM) on Feb. 29. A month later, on March 29, it already had received 36 percent more applications from interested meeting planners with 12 weeks of open enrollment still to go, according to RTE.

"AIBTM offers an unparalleled opportunity for hosted buyers and we are thrilled that there has been so much interest in our 2012 event, which will be bigger, better and more engaging than ever," said Craig Moyes, portfolio director for RTE's IBTM Global Events Portfolio. "We're tracking ahead of schedule on applications for AIBTM 2012. We expect to have 20,000 pre-scheduled, onsite appointments, with a mix of new and returning buyers."

According to Moyes, 85 percent of exhibitors are returning from last year, with 39 new exhibitors for 2012, including: Carlson Hotels, the Los Angeles Tourism & Convention Board, The CVBs of New York State, Meet Washington State, Rosen Hotel Group, Cayman Islands Travel & Tourism, Moroccan National Tourism Office and the Salt Lake CVB, among others.

AIBTM hosted buyers are approved based on the number and size of meetings, events, incentives and annual conferences they plan; their individual purchasing authority; the annual budgets for their meetings, events and incentives; the amount of business they've conducted; and their potential for securing future business in the meetings and business travel industries.

In exchange for pre-scheduling appointments with exhibitors of their choice, qualified planners who are chosen as hosted buyers will receive complimentary travel and accommodations, attend hosted buyer-only networking events, participate in pre-show and post-show city tours, and enjoy other VIP benefits.

"Our hosted buyers will have the option of participating for either two or three days, depending on their location," said Hosted Buyer Account Manager Christine Knox. "We received feedback that our hosted buyers would like the opportunity to participate fully in AIBTM Education Day. Therefore, we adjusted our schedule to allow for the most flexibility."

AIBTM 2012 is taking place June 19-21 in Baltimore. For more information, visit www.aibtm.com.