Last year was a bang-up year for Starwood Hotels & Resorts Worldwide. Not only did it enter into a historic merger agreement with Marriott International, but it also signed and opened a record number of hotels, the company announced yesterday.
"Our continued commitment to brands, design and innovation this past year allowed us to accomplish much on behalf of our shareholders, which is a true testament to the great work of our associates and something our team should be proud of," said Starwood CEO Thomas Mangas. "As we begin 2016 and work towards our merger close with Marriott to become the world's largest hotel company, we will continue to vigourously compete in the marketplace, deliver value to our owners, delight our guests and grow our brands into new markets around the world."
All told, Starwood closed 2015 with 220 new signed hotel management and franchise agreements, which is up 26 percent from 2014 and represents the sixth consecutive year of increased signings for the company, not to mention the most incremental signings in its history.
Meanwhile, Starwood opened a record 105 hotels last year, encompassing approximately 22,500 rooms in 30 countries. This included its 700th hotel in the Americas; its 250th hotel in Europe, Africa, and the Middle East; its 300th hotel in Asia Pacific; its 300th mid-market hotel; its 200th Four Points by Sheraton hotel; its 100th The Luxury Collection hotel; and its 150th hotel in Greater China.
"This was a remarkable year of record-breaking growth for Starwood Hotels & Resorts with the highest number of both signings and organic openings in any single year in the company's history," said Simon Turner, Starwood's president of global development. "We continued to enjoy balanced growth across both mature and emerging markets and across all of our brands, with a notable increase in the number of conversions. Approximately one-third of our openings in 2015 were conversions."
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