White Plains, NY -- Starwood Hotels has named Frits van Paasschen, former president and chief executive of Coors Brewing Company, as its new chief executive, effective Sept. 24.
Van Paasschen has more than 20 years of experience with global, consumer-focused lifestyle brands. Prior to joining Coors, in 2005, he spent seven years at Nike, where he was responsible for the athletic-shoe company's business in Europe, the Middle East, and Africa.
Van Paasschen succeeds Bruce Duncan, who has served as interim CEO since April and will continue as Starwood's chairman.
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