Citing increased demand from premium corporate and leisure guests, Sheraton Hotels has invested more than $100 million into upgrading 120 Club Lounges around the world, all of which are now open seven days a week, Starwood Hotels & Resorts Worldwide recently announced.
Upgraded lounges include flagship properties such as the Sheraton Waikiki, Sheraton Denver, Sheraton Centre Toronto, Sheraton Hong Kong, Sheraton Buenos Aires and Sheraton Edinburgh.
"At a time when our competitors have scaled back their offerings, Sheraton has done the opposite," said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts Worldwide Inc. "We decided to invest even further in our global portfolio with significant enhancements to our Club Lounges in order to deliver a higher level of productivity and luxury to our guests, not just on weekdays, but every day of the week. And our timing couldn't be better. Travel has returned to pre-crisis levels and travelers are once again focused on upgraded amenities and services as key elements of the guest experience."
Sheraton Club Lounges are rated as one of the top two benefits of staying at a Sheraton by Starwood Preferred Guest members. Additionally, 50 percent of Sheraton loyalists like the option of purchasing an upgrade to the Sheraton Club experience, which is available for an extra $75 a night. Club amenities include complimentary breakfast, afternoon hors d'oeuvres, beverage service, flat-screen television, WiFi and a selection of daily newspapers, among other things.
For more information about Sheraton Club Lounges, visit www.sheraton.com/club.