New Mobile App Connects Omni Hotel Staff, Meeting Planners

In partnership with eMarketing360, which specializes in web and mobile apps for the hospitality industry, Omni Hotels & Resorts has created a new mobile application that streamlines communication between meeting planners and hotel staff during meetings at Omni properties, it recently announced.

A customized version of eMarketing360's iMeetingPlanner Mobile Tool, the new app is optimized for the Apple iPad, but also works on other mobile devices. Upon arrival, therefore, meeting planners have the option of using their own device or an iPad that's furnished by the hotel. Either way, they can use the app to expedite a number of activities, from menu and floor plan reviews to session changes and environmental requests.

According to Omni, the app is pre-loaded with details about the specific meeting, including BEOs, group resume, agendas and interactive floor plans. Therefore, meeting planners can "simply tap a few buttons" to communicate with Omni staff.

"Launching eMarketing360's iMeetingPlanner Mobile Tool as one of our premiere meeting planner resources enables us to quickly address meeting planners' needs," said Tom Santora, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts. "This highly customizable tool helps us to communicate instantly with our planners using their preferred mobile devices."

Omni developed its app with help from its "Customer Advisory Board" of top U.S. meeting professionals, who offered input about the features they need from an on-hand, mobile tool. Based on their feedback, eMarketing360 created a customized set of options for the brand. A pilot was then deployed at the Omni Mandalay Hotel in spring 2012.

According to Omni, the company will continue to roll out the tool through the remainder of this year at its largest meetings-focused properties, including the Omni Dallas Hotel, the Omni Fort Worth Hotel and the Omni Amelia Island Plantation. It will be deployed across Omni's collection of convention hotels by the end of 2012.