Marriott Introduces New Small Meetings Concept Catering to Gens X, Y

Marriott International's signature brand, Marriott Hotels & Resorts, is "re-imagining" small meetings with a new small meetings suite that's inspired by Generations X and Y, it announced yesterday.

Called Workspring at Marriott, the new small meetings suite — "the industry's first purpose-built suite of integrated spaces and common areas designed for small meetings," according to Marriott — was designed in collaboration with workspace design company Steelcase. It features locally-sourced, healthy food; sustainably-produced office supplies; and a unique floor plan featuring collaborative furniture arrangements.

"We are seizing the opportunity to offer the new generation of travelers a small meetings environment built to suit their collaborative work style," said Paul Cahill, senior vice president of brand management for Marriott Hotels & Resorts. "While some competitors may have nibbled around the edges with incremental and tactical changes, Marriott Hotels & Resorts is leading with a strategic approach to small meetings that hotel guests and nearby businesses will find very appealing."

Steelcase's Workspring brand consists of five studios of varying sizes to accommodate meetings from three to 75 attendees, as well as several common areas, many with natural light and outside access.

Another important element is Workspring's inclusive pricing structure, which includes meeting space, technology, wireless access, office supplies, food and beverage, and a dedicated host who handles all the meeting planner's and attendees' needs.

"Workspring's design focuses on the effectiveness of small groups, enabling them to deliver on clearly defined objectives and mission-critical expectations," said John Malnor, vice president of growth initiatives for Steelcase. "The Workspring experience is designed to help our guests do their best work as individuals and teams."

The Redmond Marriott Town Center hotel near Seattle is the first hotel to offer Workspring at Marriott, although Cahill said the company is in the process of "identifying other markets in the U.S. and around the globe that would similarly benefit from this exciting concept."

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