Marriott Introduces In-Room Virtual Reality

Marriott Hotels - Virtual Reality - VRoom Service

Your typical in-room entertainment -- lying in bed channel surfing and reading the room-service menu for the umpteenth time -- will soon be a thing of the past at Marriott hotels, which announced yesterday that it is introducing the hospitality industry's first-ever in-room virtual reality experience.

Called "VRoom Service," the new offering allows guests to call a dedicated VRoom Service extension or use Marriott's Mobile Request app to request a VR headset and headphones, which they can borrow from the hotel for 24 hours. Using the available gear, guests can then access "VR Postcards," which Marriott describes as "intimate and immersive travel stories that users experience in 360 3D" via their VR headset. Each story followers a real traveler on a journey to a unique destination, such as the Andes Mountains in Chile, an ice cream shop in Rwanda, or the bustling streets of Beijing.

"Travel expands our minds and helps push our imagination," said Matthew Carroll, vice president of Marriott Hotels. "Our guests want to be in inventive spaces that help foster their creativity and thinking. VRoom combines storytelling with technology, two things that are important to next generation travelers."

VR Postcards, which were created in collaboration with Samsung Electronics America and Framestore's Virtual Reality Studio, will be available to guests partaking in VRoom Service at select properties, as well as to the general public via Samsung Milk VR premium video service, accessed via the Samsung Gear VR headset. They're currently being tested at the New York Marriott Marquis and at the London Marriott Park Lane.

"VRoom Service is one of the first business applications of Samsung's Gear VR technology," said Matt Apfel, vice president of strategy and creative content at Samsung Media Solutions Center America. "We're tremendously excited to be collaborating with an innovative brand like Marriott on creating the future for travelers."

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