IHG Helps Hotels Go Green With Online 'Green Engage' Program

London-based InterContinental Hotels Group has launched an official pilot program for a new Web-based system called "Green Engage" that seeks to help hotel general managers more effectively manage their properties' energy consumption, it announced today. According to the hotelier, early trials have shown potential energy savings of up to 25 percent, which could generate estimated savings of as much as $200 million for IHG if the program were adopted across its entire portfolio of 4,000 hotels.

"This is an important initiative for IHG, our hotel owners and our guests," IHG Chief Executive Andy Cosslett said in a statement. "Green Engage is a practical tool designed to help improve environmental performance, reduce costs and respond to our guests' increasing awareness of this issue."

Developed in-house by IHG, Green Engage is a software program that allows hotels to measure, manage and report on environmental benchmarks. Using the program, general managers at individual properties can enter facility data on site, and compare that data with information entered by peers at similar properties worldwide. Based on a property's data, the system generates a list of recommended actions that hotels can take to minimize waste and reduce their consumption of energy as well as water.

"Green Engage is not only good for the environment, but is also good for business," said Tom Corcoran, chairman of the IAHI Owners' Association and owner of several hotels that are participating in the Green Engage pilot program. "In the current economic climate and with rising energy bills, this tool will help us to identify significant cost savings. At the same time it delivers what our guests want—a greater sense of well-being and less impact on our planet when traveling."

IHG will roll out Green Engage across its seven hotel brands—including Holiday Inn, Crowne Plaza and InterContinental—upon the completion of trials at 650 participating hotels, which began this month. The system is expected to be available to all 4,000 IHG properties by mid-2009.