Hotel Industry Posts January Gains

In January, the U.S. hotel industry experienced increases in all three key performance metrics, including occupancy, average daily rate (ADR) and revenue per available room (RevPAR), Smith Travel Research (STR) announced this week.


Year-over-year, STR said, occupancy was up 5.8 percent to 47.7 percent, while ADR and RevPAR were up 2.8 percent and 8.7 percent, respectively, to $96.64 and $46.10.

"The U.S. hotel industry's march toward a full recovery continued during January," said STR CEO Mark Lomanno. "Demand remained strong, while room-rate growth edged slightly higher. The top end of the market continues to outpace the moderately priced hotel offerings. We expect this trend to continue for the next several months."

Among the top 25 markets, Detroit saw the largest occupancy increase, rising 14.4 percent to 50.8 percent while San Francisco saw the largest ADR and RevPAR increases, rising 11.9 percent and 24.5 percent, respectively, to $142.68 and $93.52.