Hilton Launches New Focused-Service Hotel Brand, Home2 Suites

Hilton Hotels Corporation has launched a new mid-tier, extended-stay hotel concept known as Home2 Suites by Hilton, it announced last week at the 8th Annual America's Lodging Investment Summit in San Diego. Featuring expanded amenities and a fundamentally sustainable design, the new brand will target the "savvy, value-wise, extended-stay guest," according to Hilton, which will begin construction on the first of 10 initial franchised properties within the next six to 12 months.

"The addition of Home2 Suites to Hilton's industry-leading family of brands is an exciting milestone for our company," Hilton President and CEO Christopher Nassetta said in a statement. "During challenging economic times, developers turn to strong brand names they can trust."

Hallmarks of the new Home2 Suites brand, which will be headquartered in Memphis along with Hilton's other focused-service brands—including Hilton Garden Inn, Hampton Inn, Embassy Suites and Homewood Suites—include:

• An "Oasis" living zone, featuring a community table, individual work zones, a pantry, and an integrated guest laundry and activity room

• Amenities such as complimentary continental breakfast, a walking/exercise course, a fitness facility, an indoor pool, outdoor living rooms, outdoor grills and more

• A unique guest room design featuring a modular "working wall" concept that integrates workspace, closet and storage

• Green features such as EPA Water Sense plumbing fixtures, bulk shower dispensers, dual-flush toilets and recycled flooring

Although Hilton has not said whether Home2 Suites properties will feature meeting space, it has indicated that the typical property will feature four stories, 108 guest rooms and approximately 4,200 square feet of "public space."

"From developers to management firms—from front-lien employees to our future guests—we've dug deep to really understand what each of these important audiences want and need from the Home2 Suites concept," said Bill Duncan, formerly vice president of sales and marketing for Hilton's Homewood Suites brand, who has been named senior vice president, brand management, for both Home2 Suites and Homewood Suites.

According to Hilton, the first Home2 Suites hotels are expected to open in the third quarter of 2010 and will be built in New York; Baltimore; Charlotte and Jacksonville, N.C.; Alabaster and Gadsden, Ala.; Elko, Nev.; and San Antonio, Texas. By the end of 2012, the company expects to have 100 Home2 Suites locations, with 60 to 70 per year thereafter.

For more information about the new extended-stay brand, including site plans, room layouts and brand facts, visit www.Home2Suites.com.