Talk about incentivizing business. Last week,
Hilton Worldwide launched a brand-new sweepstakes promotion aimed directly at meeting and event planners. Called “Million Dollar Booking,” the program gives U.S.- and Canada-based planners the opportunity to win their next meeting free, take a two-day New York City vacation, and have a chance to win $1 million.
The grand-prize winner also receives a $100,000 credit against their group’s master account that can be used for accommodations, catering, and A/V services at any Hilton Worldwide property in North or South America. During his or her trip to New York, the grand-prize-winning planner will test his/her luck to choose among one of 100 different golden suitcases, one of which will contain a $1-million cash prize.
To be eligible for the contest, planners must complete a booking at any Hilton Worldwide property in the Americas by Dec. 31, and then execute and register their event at
www.milliondollarbooking.com by Dec. 31, 2014, to be entered for the grand prize drawing.
The sweepstakes is just the latest promotion launched by Hilton Worldwide that focuses primarily on the meeting planning community.
Earlier this year, the company also launched “
Connect” and “
Connect+” — two online portals that give planners access to tools for event management and other business solutions.