Crown Group, an Australia-based development company, has set its sights on Los Angeles. As part of a joint venture with Singapore-based Magnus Property and Indonesia-based developer ASRI, the company has secured land to build a 43-story, mixed-use condominium and hotel tower in downtown L.A., slated to open in 2024. The proposed site is on the southeast corner of South Hill and 11th Street, where the financial, fashion and South Park districts meet.
Frequent Crown Group partner Koichi Takada Architects has designed the unique tower, with a facade on the top floors that references California's redwood trees and a dramatic street canopy that incorporates a breathing green wall. The property's residential section will be on the upper floors and include 319 condominium units. "It is our desire, through a nature-inspired approach to architecture, to transform an old warehouse district into a living breathing neighborhood in L.A.," Takada said.
A 160-room hotel is slated for the lower floors of the building, for which Crown Group is currently holding discussions with several luxury brands.
The project is the latest to be announced for a district that has seen a significant development surge over the past several years. "It's rare to find the central district of a large cosmopolitan city on the verge of such significant change," said Crown Group CEO Iwan Sunito. "Downtown is experiencing a once-in-a-generation revival -- led by the heightened convergence of tech, media and entertainment in Los Angeles. There's a great deal of investment and it's exciting to think of what downtown will be like in another few years' time. It will be a highly sought-after place to live."