Visit Florida Will Continue as an Independent Entity

Visit Florida will continue as an independent entity as a result of a ruling passed on Friday. Earlier bills sought to incorporate Visit Florida into a new government agency called Jobs Florida, along with other entities including Enterprise Florida, Space Florida, and the Florida Sports Foundation. Their revenues would have been pooled and distributed by a board chaired by Gov. Rick Scott. Florida tourism groups threatened to stop contributing to joint advertising if Visit Florida's finances were run by a board with little tourism experience.