Virgin Hotels Buys Hard Rock Hotel & Casino Las Vegas

Following renovations, the rebranded property will open in fall 2019

Richard Branson Hard Rock

Virgin Hotels has purchased the Hard Rock Hotel & Casino Las Vegas with plans to reconceptualize and revitalize the 1,500-room property that will be renamed the Virgin Hotel Las Vegas next year. It will continue to operate under the Hard Rock brand through late fall 2019 when renovations are scheduled to be complete. 

"Las Vegas has long held a special place in my heart," said Richard Branson, the billionaire founder of the Virgin Group. "Virgin Atlantic and Virgin America have enjoyed flying to Las Vegas for years and I've always known that Virgin Hotels could thrive there as well. I'm really looking forward to painting the town Virgin red."

Guest rooms and suites -- or in Virgin speak, "chambers and grand chamber suites" -- restaurants, and public spaces will undergo a face lift, expected to cost in the hundreds of millions, in an effort to showcase Virgin's signature sleek and stylish design with an eclectic mix of social spaces. Features will also include a 60,000-square-foot, renovated casino, multiple pools over five acres, and restaurants, lounges, and bars, including new nightlife venues and the brand's flagship space, the Commons Club, as well as numerous meeting and convention spaces.

"Las Vegas is a dynamic city -- the people, the excitement, the entertainment," said Virgin Hotels CEO Raul Leal about the brand's entrance into the city. "To me, it's always been the perfect city for our next Virgin Hotel. We are dedicated to delivering the best in design, entertainment, heartfelt service, and culinary excellence, and we can't wait to welcome visitors to what is sure to be an awe-inspiring Las Vegas experience."  

The property is located on 26 acres off the Las Vegas strip at the corner of Harmon Avenue and Paradise Road. At present, the Hard Rock Hotels has 40 meeting rooms encompassing more than 110,000 square feet of meeting space.