After an extensive nationwide search, VISIT Milwaukee has named Paul Upchurch its new president and CEO, it announced this month.
Upchurch has approximately 30 years of hospitality industry experience, including five years as vice president of hotel operations with Milwaukee-based Marcus Hotels and Resorts. Most recently, he was chief operating officer for Chicago-based sports resort operator TCA Holdings.
"Paul brings to the position a long and successful track record in the hospitality and tourism industry," VISIT Milwaukee Board Chair Lynda Kohler said in a statement. "Working with staff, our board and industry partners, we're confident that Paul's leadership will help us grow our regional tourism economy and bring it to the next level."
Added Upchurch, "As a Midwesterner, my five years working in Milwaukee stand out as the most memorable. It's an honor for me to join this outstanding tourism marketing organization and work to grow our convention, meetings and leisure travel business for the region."