To Promote Poultry Meeting, Atlanta CVB Hatches 'FeatherFest'

To stimulate attendance at the International Poultry Expo (IPE), taking place in Atlanta in January, the Atlanta Convention & Visitors Bureau (ACVB) has partnered with the U.S. Poultry and Egg Association to launch FeatherFest, a weeklong program involving nearly 40 Atlanta-area restaurants, which will compete to create the best appetizers, entrees and desserts based on poultry meat or eggs.

After dining at participating restaurants, IPE attendees are encouraged to vote for their favorite dish online. Additionally, they're encouraged to get a FeatherFest frequency card signed at one of the restaurants, at which point they'll be entered into a drawing to win an iPod.

IPE, which takes place in Atlanta every year, is one of the city's top 25 conventions, attracting nearly 94,000 attendees and producing $98 million in economic impact in the last five years alone. In January, the meeting is expected to draw 19,000 attendees and generate nearly $22 million in economic impact.

For more information on FeatherFest, including participating restaurants, visit Atlanta.net/featherfest.