The Royal Hawaiian Opens New Luxe Tower

Mailani Tower

The Royal Hawaiian resort, part of Starwood's Luxury Collection, today unveiled a re-branding of its Royal Beach Tower in Honolulu's Waikiki Beach. Built in 1968 on the Diamond Head side of the original hotel, the tower is now known as the Mailani Tower and will offer a self-contained luxury experience for guests seeking a more exclusive vibe.

Guests of Mailani -- which in Hawaiian means "to pamper, indulge, or treat like royalty" -- will still have access to all the amenities at the iconic Royal Hawaiian, which was built in 1927 and was a popular destination for celebrities and dignitaries, including famous guests like President Franklin Delano Roosevelt, the shah of Iran, Amelia Earhart, Clark Gable, Bing Crosby, and Shirley Temple. In addition to the main resort, however, they also will enjoy access to exclusive, Mailani-only services, including a dedicated front desk, concierge service, and 3,000-square-foot poolside lounge with complimentary breakfast offerings, beer, wine, beverage, and pupu service.

Although The Royal Hawaiian, known as Hawaii's "Pink Palace," completed a $75 million renovation just five years ago, Mailani's accommodations, guest floor corridors, elevated landing areas, and guest elevators have all been redone.

"Rethought and reimagined, Mailani Tower embraces the iconic legacy of The Royal Hawaiian for a new generation of guests and visitors," Cheryl Williams, general manager of The Royal Hawaiian, said in a statement. "Here, one will soon understand how The Royal Hawaiian made Waikiki famous and the locale where the world first fell in love with Hawaii."

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