Survey: Value Remains Focus for Travelers in 2010

Travelers will continue to seek value from hotels, restaurants and airlines into 2010, according to the most recent installment of the travelhorizons™ survey co-authored by Ypartnership and the U.S. Travel Association. Although more than half (53 percent) of respondents said they're planning a vacation by April, they said they're doing so with an eye on costs. Additionally, consumers will embrace the next generation of online booking tools.

On the list of what's hot for leisure travelers: Drive vacations, mid-priced hotels, low-cost carriers, all-inclusive resorts, packaged vacations and cruises. What's not: Luxury hotels and resorts, first-class air and five-star dining. The survey also indicates that people are planning longer vacations, translating into additional hotel nights.

Demand for business travel services, on the other hand, will continue to languish until the economy turns around. The travelhorizons survey revealed that only 18 percent of U.S. adults are planning to take at least one overnight trip for business purposes between now and the end of April 2010. Those who do travel said they're most interested in same-day business trips, coach-class air, upscale lodging at mid-scale prices, free breakfast and free high-speed Internet access.

—Nielsen Business Media