Super Bowl Produced Record Revenues for Phoenix Hotels

Arizona Super Bowl

Super Bowl XLIX generated "unprecedented" revenues for Phoenix hotels, the city's convention and visitors bureau, Visit Phoenix, announced yesterday. Citing data from Smith Travel Research, it said revenue per available room (RevPAR) -- a key indicator of hotel performance -- reached $324.87 for metro Phoenix on Jan. 31, the day before the Super Bowl.

"That's the highest RevPAR ever recorded for metro Phoenix's hotels for a single day, and represents a 318 percent increase over the same day in 2014," Visit Phoenix reported in a news release.

Super Bowl Sunday saw a comparable surge in RevPAR, up 410 percent to $320.55, while RevPAR for the entire Super Bowl period -- Super Bowl Sunday and the three days leading up to it -- more than tripled from the same four-day stretch in 2014.

"The Super Bowl's power to generate revenue for our hotel industry is historically unrivaled, but this year's game exceeded our expectations," said Visit Phoenix Executive Vice President and Chief Operating Officer Michael Mooney. "And the positive impact was felt across eight hotel submarkets in the metro area."

Another key indicator of hotel performance, occupancy, also was up. It reached 95.7 percent on Jan. 31, which is the seventh-highest level on record, and was 91.5 percent for the four-day Super Bowl period, an increase of 40 percent over the same period in 2014.

Occupancy was highest in downtown Phoenix, topping out at 98 percent on Jan. 31.

"Occupancy rates were higher in downtown Phoenix than they were for the Super Bowl in 2008, even though that submarket has 2,000 more rooms than it did back then," Mooney said. "That's a testament to the Super Bowl activity that was centered downtown."

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