The St. Regis Fort Lauderdale Resort in Ft. Lauderdale, Fla., is about to lose its prestigious St. Regis name, reports the South Florida Sun-Sentinel. That's because Starwood Hotels & Resorts, which owns the St. Regis brand and currently manages the Florida property, has announced it is severing ties with hotel owner Castillo Grand LCC.
Indeed, as of Aug. 10, the St. Regis Fort Lauderdale will no longer be a St. Regis. Its owners insist, however, that it will still be a first-class resort—even without the first-class St. Regis brand behind it. In fact, Castillo Grand says it plans to secure another "top-tier" hotel brand within the next several weeks.
"I don't expect this property is going to change," Nicki Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau, told the Sun-Sentinel. "It was built to be an extremely high-end hotel."
According to city officials, Starwood is pulling out of Ft. Lauderdale due to a contractual dispute.
"This has nothing to do with the performance of the hotel," K.C. Cavanagh, a spokeswoman for Starwood, told the Sun-Sentinel.
The 220-unit St. Regis Fort Lauderdale Resort opened in May 2007 as part of the area's recent luxury hotel boom. It is just one of seven St. Regis hotels in North America.