Scottsdale CVB Rebrands as Experience Scottsdale

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The Scottsdale Convention & Visitors Bureau has changed its name to Experience Scottsdale, following an 18-month review of industry research and analyzing other destination marketing organization names. The name was vetted by the organization's board of directors and staff. The DMO, which operated as the Scottsdale CVB for 30 years, has also launched a new website:

"Our new brand offered us the opportunity to more effectively deliver on traveler expectations while communicating the value offered by our organization," said Experience Scottsdale president & CEO Rachel Sacco.