San Francisco's Moscone Center Debuts Virtual Tour for Meeting Planners

To help meeting planners save time and money when they're evaluating San Francisco as a potential meeting destination, the San Francisco Convention & Visitors Bureau last month introduced a new virtual tour of the Moscone Center.

Available at www.sfcvb.org/conventiontour, the virtual tour includes photo galleries and capacity information and gives meeting planners 360-degree views of Moscone Center's three major buildings, allowing them to virtually navigate from one meeting room to another so that they can assess the facility's offerings.

"Most meeting professionals know that San Francisco is a great draw for conventions, conferences and trade shows, but not everyone knows if our convention facilities are the right fit for their needs," SFCVB Executive Vice President and Chief Customer Officer Leonard Hoops said in a statement. "Planners are among the busiest people on the planet, so we developed a virtual tour so that they could thoroughly explore our facilities from the comfort of their office or home. And if they like what they see then we anticipate they will include us in an RFP or plan an in-person site inspection."

In addition to its time- and money-saving features, the SFCVB is marketing its Moscone Center virtual tour as a green meeting planning tool.

"Offering a virtual tour can eliminate upward of 40 percent of printing and warehousing costs associated with traditional materials to market and promote the meeting space," said Moscone Center Vice President and General Manager Dick Shaff. "It's one more thing we felt we could do to green our destination."

According to SFCVB, Moscone Center's three buildings—Moscone South, Moscone North and Moscone West—cover more than 20 acres on three adjacent blocks with over 2 million square feet of building area, offering over 740,000 square feet of exhibit space and more than 100 meeting rooms.