San Francisco Hotels Fire Up Northern California Market in July

Northern California’s hospitality industry continued to heat up this summer, with San Francisco hotels leading the way, according to a report released by PKF Consulting earlier this month.
 
Compared with last year, revenue per available room (RevPAR) was up a hefty 21.5 percent in San Francisco in July, to $171.31 from $140.96. Average daily room rate was up 19.4 percent compared with 2010, to $190.65 from $159.61. Occupancy was 89.9 percent that month, compared with 88.3 percent in 2010.
 
Meanwhile, RevPAR and ADR were also up in Marin, Sonoma and Napa counties, while occupancy was up from about 5 percent to nearly 8 percent across the three, according to PKF. The report also found that larger, more luxurious hotels accounted for more of the growth than did smaller hotels, and that business trips accounted for about 25 percent of the occupancy, while group travel made up roughly 21 percent.