San Diego CVBs Form Destination Marketing Partnership

In a move that it argues will help it more effectively attract visitors to San Diego, the San Diego North Convention & Visitors Bureau is finalizing plans to outsource its sales and marketing efforts to the San Diego Convention & Visitors Bureau (ConVis), it announced this month.

"We are reallocating and redeploying resources so we can do our best to attract leisure visitors, conferences and business travelers," San Diego North CVB Chairman Jack Jacobs said in a statement. "We are getting very focused on hotels from La Jolla to Rancho Bernardo — roughly between Highways 52 and 56. Our area has unique attractions to offer travelers and we need to make sure our story gets told with the biggest bang for our buck."

According to Jacobs, the objective of the new partnership is to combine resources and develop a strategic marketing plan that will improve efficiencies and deliver a stronger return on investment in the form of economic benefit to the entire San Diego region.

"Combining efforts comes at a critical time during the recovery of San Diego's tourism industry," said ConVis Chairman Brian Hughes. "I see this as a very important step that will allow San Diego North to reduce overhead expenses and make more funds available for focused sales and marketing activities."

Concluded Jacobs, "The evolution of the hospitality and tourism marketplace requires a need for innovation and collaboration between entities. By combining our efforts and capitalizing on new opportunities during this fiercely competitive time, San Diego ConVis can provide San Diego North hotels with the benefit of their extensive resources and marketing leverage."