Rolling Stone Magazine Plans Hollywood Hospitality Venue

Lucky Rug Group and Rolling Stone founder/publisher Jann S. Wenner are planning a hospitality venue centered around the iconic music magazine, they announced last week.

The multi-level concept—encompassing a restaurant, bar, lounge and upscale private event space—will total over 10,000 square feet and will open in summer 2010 at the Hollywood and Highland Center in Los Angeles. Designed by Brodin Design, the space will reflect the magazine's "progressive timelessness," according to Wenner.

"We've been looking for the ideal opportunity to expand the Rolling Stone brand for some time and we are thrilled to be working with Lucky Rug Group," she said in a statement. "Southern California and the city of Los Angeles are deeply entrenched in the history of both Rolling Stone and rock music, and we're excited to bring to life Rolling Stone magazine in Hollywood through what will be a very special place."

Added Lucky Rug Group Principal Niall Donnelly, "For those who love music and pop culture, the words 'Rolling Stone' continue to mean so much to so many people around the world, especially in the U.S. We are both excited and determined to bring the spirit of the magazine to life—the edginess, the coolness, the classiness and the timelessness—in making this venue a place to see and be seen in."

—Nielsen Business Media