Renovated New York Palace Relaunches as LOTTE Hotel

Yongdok Song - Brooke Shields - John Tolbert - LOTTE New York Palace Hotel

Actress and model Brooke Shields joined LOTTE Hotels & Resorts CEO Yongdok Song and General Manager John Tolbert yesterday to celebrate the unveiling of LOTTE New York Palace, a relaunch of the historic New York Palace hotel under the Asian hotel brand. The hotel, which has undergone a $140 million renovation, is the first hotel acquisition in North America for South Korea-based LOTTE.

"As Korea's leading hotel chain, LOTTE Hotels & Resorts has continued to make ambitious advances into the global market by going far beyond the boundaries of Korea, ultimately leading to this significant moment, where we present to the City of New York a brand new LOTTE New York Palace hotel," Song said during yesterday's unveiling ceremony. "The LOTTE New York Palace, in which you now stand, is loved by many for its iconic architectural design and world-class facilities. Combine this with LOTTE Hotels' extraordinary hospitality, and we have a hotel that will exceed the expectations of our beloved guests."

Located in Midtown Manhattan, LOTTE New York Palace has 909 guest rooms and over 24,000 square feet of meeting and event space. Its renovation encompassed a guest room redesign and new private reception experience in The Towers -- a luxury "hotel within a hotel" constituting the hotel's top 14 floors -- as well as a redesign of two of the hotel's triplex suites and its new Metropolitan Suite.

"The connectivity and functionality in The Towers rooms and suites has become just as important to our guests as their beauty," said former General Manager David Chase. "With this renovation, we were able to completely rethink how a hotel can serve its guests. The updated Towers are an extension of our guests' homes and offices, allowing them to access all of the comforts and conveniences of each -- with the addition of an exceptional view over Midtown Manhattan."

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