Providence CVB Receives Destination Marketing Accreditation

The Providence Warwick Convention & Visitors Bureau (PWCVB) in Providence, R.I., has received accreditation from the Destination Marketing Association International (DMAI) as part of its Destination Marketing Accreditation Program (DMAP), it recently announced. The program, which to date has accredited 68 CVBs, recognizes destination marketing organizations around the world for their industry achievements.

"We are honored to receive this accreditation," PWCVB President and CEO Martha Sheridan said in a statement. "It is both rewarding and reassuring to be recognized for providing exceptional services while complying with industry benchmarks and international standards."

In order to earn DMAP accreditation, DMOs must demonstrate excellence in a variety of areas, according to PWCVB, including: governance, finance, management, human resources, technology, visitor and group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

"By applying for and receiving DMAP accreditation, the Providence Warwick CVB has demonstrated a commitment to quality programs and services," DMPA Board Chair Barry Biggar, CDME, said in a statement. "Earning DMAP accreditation tells the Providence and Warwick communities and potential visitors that your destination marketing organization has attained a measure of excellence. It should assure them that their trust is well placed, their business in good hands."

For more information about DMAP, visit Or, for more information about PWCVB, visit