Pocono Mountains CVB Receives DMAI Accreditation

The Pocono Mountains Visitors Bureau (PMVB) in northeastern Pennsylvania has received a four-year accreditation from the Destination Marketing Association International (DMAI) as part of its Destination Marketing Accreditation Program (DMAP), it recently announced.

The bureau, which describes itself as the "Official Convention and Visitors Bureau for the Pocono Mountains of Northeastern Pennsylvania," received accreditation based on its unique destination marketing efforts—which have recently included a significant regional re-branding effort—as well as its customer service and its dedication to industry excellence.

"There are many objectives behind the accreditation program, but it all comes back to increased credibility with customers," DMAI President and CEO Michael D. Gehrisch said in a statement. "Earning DMAP accreditation tells the Pocono Mountains community and potential visitors that the PMVB has attained a measure of excellence assuring that their trust is well placed and their business in good hands."

A total of 58 destination marketing organizations nationwide have been accredited by DMAI since it debuted DMAP in 2007; of those, only two others—the Pennsylvania Dutch Convention & Visitors Bureau and the Greater Pittsburgh Convention & Visitors Bureau—are located in Pennsylvania.

"This accreditation reflects the serious commitment the PMVB makes to providing outstanding services in accordance with international standards and benchmarks in this field," PMVB President and CEO Carl Wilgus said in a statement. "We are proud to be one of the first 60 organizations to be certified, and honored to receive this Destination Marketing Accreditation from DMAI."