Planet Hollywood Towers Opens on the Las Vegas Strip

Planet Hollywood Towers opened last month on the Las Vegas Strip, adding 1,200 condo-style studio, one- and two-bedroom suites to the adjoining Planet Hollywood Resort & Casino's nearly 2,500 rooms. The new property also adds 25,000 square feet of meeting space, including eight breakout rooms and three boardrooms, to Planet Hollywood's 100,000 square feet.

The luxury property's amenities range from full spa tubs and organic in-room bath products, to kitchenettes or full kitchens with stainless steel appliances and projectors that throw images onto screens that lower to cover the full floor-to-ceiling windows. The property also offers guests a tropical pool area with 32 cabanas, a state-of-the-art health club, and connection to Planet Hollywood Resort's Miracle Mile Shops, casino, Mandara spa and nightlife.

The incentive and high-end group market is definitely a focus of the new Towers, according to Bill Feather, president of Planet Hollywood Resorts Management. "The outlook for the incentive business is definitely positive, and if you had asked me that 12 to 18 months ago, I'd have had a different answer," he said. "Group business is up in 2010 and particularly 2011. The high-end group, corporate, and incentive business is looking for destinations that are affordable compared with cities like New York."

Asked if he sees the incentive business getting over the AIG Effect, Feather said, "Absolutely. Banking, pharma, high-end corporate is coming back to Las Vegas."

And those customers have high expectations. "They expect to stay in a suite that is a full suite. Planet Hollywood Towers offers full condominium suites with amenities unlike anywhere in Las Vegas," Feather added. "We are not order-takers on the group and incentive business, we are really dedicated to customer satisfaction."

—Nielsen Business Media