Hoping to appeal to tech-savvy travelers, the Greater Phoenix Convention & Visitors Bureau has redesigned and re-launched its official Web site, VisitPhoenix.com
, it announced last month.
The new Web site allows travelers to post ratings and reviews for hotels, restaurants and attractions; create customized Google maps and itineraries; share trip-planning details with Facebook friends and Twitter followers; and access features from their mobile devices utilizing a new mobile Web site, m.VisitPhoenix.com
"It's not enough for a Web site like VisitPhoenix.com to just be user friendly anymore," Greater Phoenix CVB Senior Vice President of Sales and Marketing Kevin Kamenzind said in a statement. "It has to provide an online experience that is intuitive and responsive at every turn. It should have all the tools users need to research and plan a trip, plus a few they maybe didn't
know they needed."
According to Internet Marketing Manager Kelley Cooper, social media is a big part of the new site, which incorporates content and links from the CVB's Facebook fan page, Twitter feed, Flickr photo catalogue and blog.
"We are listening to our users," Cooper said. "As further analytics show us what's working and what's not, we're going to make changes and make it better all the time. There are already some phase two items under development that we're very excited about."
Concluded Kamenzind, "All these improvements go back to the notion of exceeding visitors' expectations and going beyond mere helpfulness. Our old Web site was helpful. We've tried to make this one indispensable."