In order to help it weather the economic downturn, Philadelphia is looking to capitalize on its growing GLBT community by asking gay and lesbian residents—including meeting planners, show organizers and business leaders who belong to associations and trade groups—to bring or keep their meetings, conventions and events in the Philadelphia area, the Philadelphia Convention & Visitors Bureau (PCVB) announced this month.
The appeal to gay and lesbian locals is part of the city's larger "Bring It Home" campaign, which was launched in November in order to recruit Philadelphia-area residents as front-line salespeople in the city's tourism industry. As part of its latest push, the PCVB is highlighting gay-friendly neighborhoods, attractions and events throughout Philadelphia.
It's also highlighting GLBT meetings that are already taking place in Philadelphia, which this year include the Northeast Regional Pride Conference and the third annual LGBT Community Executive Director Summit.
According to the PCVB, conventions and other group events represent 40 percent of hotel market demand in the City of Brotherly Love. Encouraging locals to refer meetings business to the city, it suggested, is an effective way to stimulate the economy and grow hospitality industry jobs in the midst of the nation's economic recession.
For more information about Philadelphia's "Bring It Home" campaign, visit www.PhiladelphiaUSA.travel/bringithome
. Or, for more information about GLBT meetings in Philadelphia, visit www.PhiladelphiaUSA.travel/GLBTmeetings