Orlando CVB Previews 2010 Group Marketing Plans

In pursuit of more meetings and conventions business, the Orlando/Orange County Convention and Visitors Bureau plans to continue emphasizing Orlando's "innovation heritage" with the tagline, "Orlando: Where Creative Minds Meet," it announced last week, adding that it will also continue highlighting the destination's meetings infrastructure with its "Orlando Meetings Mean Business" campaign.

As part of its continued focus on meetings and conventions business, the Orlando/Orange County CVB:

• Recently launched a new meetings Web site, OrlandoMeeting.com, featuring an online toolkit for meeting planners, a venue search engine and a customizable RFP function.

• Plans to focus this fall on positioning Orlando as a smart choice for corporate and government meetings, targeting CEOs, CFOs and COOs, hoping to convince them that Orlando is a serious place to do serious business.

• Has formed a Medical Advisory Board—which will hold its first meeting in October—to help sell Orlando as a destination for medical meetings and events.

• This year launched Operation Connect, a joint program with the Orange County Convention Center that puts community leaders in touch with new meetings prospects with the goal of reaching 1,000 meeting planners.

• Plans to send CVB sales reps to 62 events in 30 cities in 2010.

On the leisure travel front, the Orlando CVB said it will continue its successful "Orlando Makes Me Smile" domestic marketing campaign, which it will expand internationally next year into the United Kingdom and Canada.

"The campaign's creative approach has resonated extremely well with consumers and has provided us with a campaign platform we are very excited to move forward with," Orlando/Orange County CVB President and CEO Gary C. Sain said of the "Smile" campaign. "The campaign is impactful both in promoting all there is to do in Orlando and the great value we offer. This is exactly the message we need to stimulate demand in all our key markets this fall and beyond."