Rezidor SAS Hospitality, the Brussels-based, multi-brand hospitality management company, has announced a worldwide license agreement with the Italian fashion house Missoni to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni. It plans to have the first three Hotel Missoni's open in 2007, and expects to have at least 30 hotels open or under development by the year 2010. The development strategy for the brand will concentrate on both city center locations and resort destinations. Target destinations currently include London, Edinburgh, Copenhagen, Paris, Amsterdam, Frankfurt, Milan, Barcelona, St. Petersburg, Istanbul, and Dubai.