Oklahoma City Courts Conventions with New Branding


Hoping to attract more leisure visitors and more conventions alike, the Oklahoma City Convention and Visitor's Bureau (OKC CVB) has revamped its branding with a new logo, hashtag, and advertising designed to highlight the destination's constant evolution, it announced yesterday.

"Our current logo has been in use since 2007 and has represented us well. But Oklahoma City has changed significantly since then, and it's time for us to change with it," OKC CVB President Mike Carrier said in a statement.

OKC CVB's new logo incorporates the Skydance Bridge, which is a representation of the Scissortail Flycatcher, Oklahoma's state bird. "It is symbolic of our connection to our state's history, but it's also a representation of the modern and urban Oklahoma City of today," Carrier continued. "Our new creative will take us to that next step in showing the world what OKC has to offer."

"OKC-ing is Believing" is the new tagline accompanying the new logo, indicating that those who have recently visited, worked or lived in Oklahoma City have witnessed firsthand the city's rapid transformation into a modern destination.

The final piece of the branding puzzle is new advertising creative, including new digital billboards and a new OKC CVB website utilizing the social media hashtag #SeeOKC.

Concluded Carrier, "Our entire team is very excited about this new chapter in promoting Oklahoma City as a visitor and meetings destination."

For a recap of last week's top stories, check out MeetingNews Minute: