Oconee County Names Ken Sloan Director of New S.C. CVB

Oconee County in western South Carolina, west of Greenville, has named Ken Sloan executive director of its newly formed CVB, the Oconee County Convention and Visitors Bureau.

Sloan, who is the owner of two local recreational businesses—Jocassee Outdoor Center in Salem, S.C., and the Carolina Boat Club, which rents boats on Lake Jocassee and Lake Keowee in South Carolina's Piedmont Mountains—was chosen for his experience promoting tourism within South Carolina's Blue Ridge Mountains, according to Jim Gadd, executive director of the Oconee Alliance, a local community group.

"The search committee has always hoped that a local candidate with excellent credentials would emerge," he said in a statement.

Sloan, who has been extremely active in South Carolina tourism initiatives, previously served on a steering committee for Greenville, S.C.'s CVB, according to Gadd, and has been serving as chairman of the Oconee County Tourism Committee. He was a key player in the Oconee County City Council's decision to fund the new CVB that he will oversee beginning this month.

Sloan's appointment comes at a time when tourism spending in Oconee County is rising, reports local newspaper the Anderson Independent-Mail.

"In 2007, our tourism expenditures are listed as $46.99 million, up from $43.55 million in 2006, a $3.44 million or 7.9 percent increase in tourism spending compared to 2006," Phil Shirley, county director of parks, recreation and tourism, told the paper. "Only Abbeville, Charleston and Union counties had a higher percentage increase than Oconee."