Norwegian Launches Individual Travel Incentive Program

Norwegian Cruise Line has launched an individual travel incentive program, providing companies and organizations the opportunity to purchase individual cruise awards for motivating employees or recognizing top performers, fundraising and promotional purposes, among other things.

The program, Incentive Awards by Norwegian Cruise Line, offers three tiers of pricing—Ultimate, Preferred, and Value—allowing for attractive pricing with the availability to choose balcony, ocean view, or inside staterooms on most of Norwegian's Freestyle Cruising ships, including the new Norwegian Epic set to launch next summer. The program also has a variety of destinations including the Caribbean, Bahamas, Alaska, Europe, Mexican Riviera, and Hawaii.

"With our Incentive Awards program, we provide freedom and flexibility for businesses and organizations that want to reward their people with a cruise vacation, and at the same time the award recipient is given the freedom and flexibility to select the ship and sailing date," said Andy Stuart, executive vice president of global sales and passenger services.

As part of the program, once staterooms are purchased, special cruise certificates are generated and sent to the purchaser, who can award them at convenience. Norwegian handles the fulfillment and redemption of the cruise certificates.

Upon receiving a certificate, recipients call Norwegian's Incentive Awards desk to book the cruise of choice. To add to the flexibility, award recipients can purchase accommodation upgrades and add additional guests to the same stateroom for a nominal rate.

Incentive Awards by Norwegian Cruise Line cruise certificates are for two guests per stateroom and include the cruise fare, government taxes and fees, and prepaid service charges. Certificates are valid for up to 18 months from the date of purchase and no minimum purchase is required.

More on the program is available at Norwegian's incentives website.

Norwegian has 11 Freestyle Cruising ships and is presently building Norwegian Epic, a third-generation Freestyle Cruising ship, for delivery in 2010.

Royal Caribbean is another cruise ship operator that recently unveiled an individual incentive travel program.

Source: Incentive Magazine