Nine DMOs Achieve DMAP Accreditation

Nine more destination marketing organizations (DMOs) have been accredited under its Destination Marketing Accreditation Program (DMAP), Destination Marketing Association International (DMAI) announced last week.

Thanks to last week's new accreditations, which are valid through 2014, DMAI now has accredited 115 destinations under DMAP, including destinations in 35 states, the District of Columbia and Puerto Rico, as well as destinations in Canada and Europe.

"It is a great honor to recognize these organizations for their achievement," said DMAP Board Chair Diana Lawson, FCDME, executive director of the Elkhart County CVB in Indiana. "Each of these organizations has demonstrated exceptional leadership in destination marketing, and their accreditation underscores their dedication and commitment to providing outstanding destination marketing services in accordance with international standards and benchmarks in this field."

DMAP accreditation is awarded for a period of five years to DMOs that successfully complete a rigorous application process proving their compliance with 54 mandatory standards and 33 voluntary ones. The latest DMOs to achieve it are:

• Chapel Hill/Orange County VB (North Carolina) 
• Greater Raleigh CVB (North Carolina)
• Hamilton County CVB (Indiana)
• Metropolitan Tucson CVB (Arizona)
• Reno-Sparks CVA (Nevada)
• Sarasota CVB (Florida)
• Team San Jose (California)
• Travel Portland (Oregon)
• Visit Florida (Florida)

"This application cycle is an important waypoint in the program's growing global visibility and relevancy," said DMAI President and CEO Michael D. Gehrisch. "With 115 DMOs currently achieving accreditation, this latest group of approved applications also includes the accreditation of DMAP's first state tourism office. This is a testament to the program's relevancy to all destination marketing bodies and reinforces that DMAP accreditation is the global seal of excellence for DMOs."

For more information about DMAI or DMAP, including a complete list of DMAP-accredited DMOs, visit