Gov. Andrew Cuomo has launched a $60 million campaign to increase tourism to New York State, he announced yesterday at the conclusion of the 2013 New York State Tourism Summit in Albany, N.Y.
The campaign is New York’s largest tourism campaign in decades, according to Cuomo, whose $60 million investment — the third largest in the country — is a 215 percent increase over last year, when the state invested $19 million in tourism marketing.
Based on discussions with tourism experts, as well as local and international tourism officials, the campaign’s centerpiece is a new “I LOVE NY” marketing effort to promote upstate destinations within New York City. A partnership with the Metropolitan Transportation Authority (MTA), for instance, will yield more than 7,000 advertising spaces on subways, buses and commuter trains. A similar partnership with the Port Authority of New York & New Jersey will result in advertisements at JFK, LaGuardia and Stewart airports.
Among other planned efforts are the creation of a New York State Sports and Special Events Commission charged with recruiting sporting and other special events to New York State venues; the establishment of new welcome centers at border and interstate crossings; and a new international tourism campaign marketing New York to Asia and South America, where the state will hire local sales reps to promote New York as an international travel destination.
“New York State has some of the most beautiful tourist attractions in the world. From the peaks of the Adirondacks to the beaches of Long Island, no matter what you’re looking for you can find it here,” Cuomo said in a statement. “I want the world to know about these assets, too, and am committed to making the state a ‘must see’ global destination and creating new jobs and investments in New York.”
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