The Charlotte Regional Visitors Association (CRVA) has debuted five new visuals as part of its ongoing "Charlotte's got a lot" advertising campaign, it announced last month. The ads, which join four that were introduced at the start of the campaign last year, are meant to showcase Charlotte, N.C., as a world-class destination for both business and leisure travelers.
"We're proud to unveil these new ads that bring to life all that the region has to offer and more," CRVA Senior Director of Marketing and Visual Communication Gina Sheridan said in a statement. "For potential visitors, we hope each one strikes an emotional chord where they see firsthand that Charlotte truly is a destination for family time, group fun, kicking back, retail therapy or cultural gems. No matter the audience, the region has a lot in store for them."
Among the five new "Charlotte's got a lot" visuals are "Cherish a lot," which targets families; "Unwind a lot," which targets luxury travelers; "Captivate a lot," which speaks to Charlotte's cultural attractions; "Splurge a lot," which highlights area shopping.
For groups and conventions, CRVA has introduced the "Discover a lot" visual, which reads, "Look closely at Charlotte and you'll discover a lot. A lot of gardens to tour. A lot of museums and galleries to browse. And a lot of world class, group friendly sites to experience along the way."
The original "Charlotte's got a lot" ads were: "Thrill a lot," for adventure; "Savor a lot," for dining; "Flirt a lot," for nightlife; and "Roar a lot," for sports and recreation.
The result of a two-year process that included research among meeting planners, key stakeholders and visitors, the "Charlotte's Got a Lot" brand was introduced in July 2008 and includes media buys in magazines such as
Parents, Budget Travel, and
O: The Oprah Magazine, as well as in several meeting and convention trade publications. For more information, or to view the ads, visit
www.charlottesgotalot.com.