In an effort at luring more meetings and conventions to Liverpool, England, the Arena and Convention Centre Liverpool (ACC Liverpool) has partnered with the Liverpool Convention Bureau and the Liverpool Hoteliers Association to launch a new program extending value-added services to international meeting planners, it announced this week.
Called "Plus Liverpool," the new program leverages an alliance between Liverpool's convention center, CVB, and hotels to coordinate services such as delegate transfers and welcomes, marketing support, civic receptions, and financial assistance.
"While the destination has always provided support to our international conference organizers, Plus Liverpool packages our partnership approach to working with organizers and making their event as seamless as possible," said Kerrin MacPhie, director of sales at ACC Liverpool. "Some aspects of organizing a global conference can be challenging, particularly with clients and delegates based overseas, but through this program we are able to share the combined experience of our destination partners to invest in the event by providing support in a variety of ways … For example, we can assist in growing delegate and exhibitor numbers; maximize opportunities by coordinating access to a range of destination services and resources, and above all provide a memorable experience and welcome in Liverpool."
Added Kate Currie, Liverpool Convention Bureau manager, "In an increasingly competitive market, taking the time to listen to a client's needs and tailor something for them is a simple yet effective move for us. Plus Liverpool develops these services and will make it even easier for organizers, who will know they can trust us to do the leg work for them."
For more information, visit www.accliverpool.com/plusliverpool.
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