Monaco's Mystique Makes It an Incentive-Worthy Destination

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Monte Carlo's reality lives up to its impressive reputation
 
Approaching Monaco by helicopter from Nice airport -a de riguer transfer for incentive groups - the thing that strikes you is how ruggedly beautiful Monaco's terrain actually is. The country, which is less than a square mile in its entirety, is set on a hillside and, while it is easily walkable, the public elevators to higher streets are a nice touch.

As spectacular as Monaco's hotels and staggeringly blue Riviera vistas are, it's the principality's mystique that makes it such a great incentive destination. The tiny principality with a medieval city on a cliff, sovereign prince, grand casino, and the modern fairytale of Princess Grace all add up to a place that doesn't seem like it should be real.

Yet it is. And while no one would say it's cheap, Monaco can be a good and competitive value for a five-star destination, especially given the trophy value and the dollar-guaranteed meeting and incentive pricing offered by the four- and five-star properties. Tourism is the largest part of the economy, so the government is very accommodating.

Environmentalism is taken very seriously in Monaco, and the Grimaldi Forum, its stunning seaside convention and exhibition center, epitomizes this altitude. It obtained ISO 14001:2004 environmental certification in 2008 and has extensive waste sorting and recycling, a seawater-based air conditioning system, and an eco-responsibility charter for subcontractors.

Four of the principality's grand hotels, all of its casinos, and three spas (including Thermes Marins Monte-Carlo) are part of Monte Carlo SBM, which also controls Place du Casino Square's roughly 48,000 square feet of usable event space. With 602 rooms and 18 meeting rooms, the more modern, four-star Fairmont Monte Carlo is the largest meeting property on the Rivera, and offers enough space for 1,450 theater style seating and 1,600 for cocktails.