Meetings Flock to Dallas After PCMA Convention

Following last year's Professional Convention Management Association (PCMA) "Convening Leaders" Annual Meeting, which took place Jan. 10-13, 2010, at the Dallas Convention Center, the Dallas Convention & Visitors Bureau booked 48 future meetings and conventions totaling more than $320.4 million in business, it announced last month.

All told, the 48 meetings and conventions — 52 percent of which represent new revenue to Dallas — represent 31 companies and associations with meetings to be held from 2012 to 2016, totaling 205,552 room nights.

"Hosting PCMA in Dallas in January 2010 was a 'win-win' for PCMA and for Dallas," said Dallas CVB President and CEO Phillip Jones. "Over the four-day conference, more than 3,100 attendees experienced what we like to call the 'Dallas difference.' Those who hadn't visited in years witnessed a new city that is vibrant, visitor friendly, centrally located and reasonably priced. Since then, bookings for future years have been strong, ranging from regional meetings with 40 projected attendees to citywides that will fill multiple hotels downtown and throughout Dallas through 2016."

In addition to booked meetings, Jones said Dallas has tentative commitments for another 90,00 room nights. "We anticipate that bookings committed by meeting planners who attended this conference will continue to roll in over the next several years," he said.