The Massachusetts Convention Center Authority (MCCA), which operates the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center in Boston, has become the first and only U.S. member of the Global Alliance, a coalition of international convention centers that "subscribe to similar objectives and business values," it announced last week.
Boston, which was recently named the top U.S. destination for international meetings and conventions by the International Congress and Convention Association (ICCA), joins the Centro Banamex Ehibition and Convention Centre in Mexico City, the Adelaide Convention Centre in Australia, the Congress Centre Hamburg in Germany and the International Convention Centre Durban in South Africa.
"Boston's strengths as the United States' leading international meetings destination for the past three years, combined with the quality and reach of Global Alliance, is a perfect marriage," said MCCA Executive Director James E. Rooney. "The MCCA knows the value of hosting international events and we look forward to participating and benefiting from the best practices gained from our new partners in Germany, South Africa, Mexico and Australia."
According to MCCA, Global Alliance members aim to provide international meeting planners and conference organizers with "a convenient choice of international venues as their events rotate to different continents." Members engage in joint marketing efforts, as well as the exchange of business leads and best practices.
"The Global Alliance has added a partner with a strong role in the powerful U.S. meetings and conventions market, and Boston is it," said Alec Gilbert, CEO of the Adelaide Convention Center. "Boston and the Massachusetts Convention Center Authority bring an established international reputation to the Global Alliance as well as a wealth of knowledge and contacts that will bring benefits to our membership."