In December, Lucky Dragon Hotel & Casino (a nine-story hotel with 203 rooms, including 23 suites) opened in Las Vegas, the first newly built from-the-ground-up hotel in the city since 2010. Coinciding with the launch of Hainan Airlines' nonstop service from Beijing, the hotel was opened with an eye toward appealing to the Asian-American market, incorporating feng shui elements, table games, specialty spa treatments, a tea sommelier, and heavy use of lucky number eight (hence phone number (702) 889-8018 and the octagon-shaped casino). Special Chinese New Year celebrations, starting Jan. 28, Year of the Rooster, are also planned. Vice President of Hotel Blaire Dela Cruz spoke to Successful Meetings:
Q: What does Lucky Dragon offer to group travelers?
A: Lucky Dragon Hotel & Casino offers a unique environment where groups can enjoy an authentic Asian gaming, dining, and lifestyle experience -- an atmosphere unlike any other on the Strip. Groups will enjoy private dining areas in Pearl Ocean, our dim sum and seafood specialty restaurant, and Phoenix, our fine-dining restaurant. In addition, the 1,250-square-foot penthouse suite features a living and dining area perfect for catered meetings and intimate events.
Outdoor functions are available at our pool, and Lucky Dragon is also very close in proximity to the Las Vegas Convention Center.
Q: Who is your core market?
A: The local and regional Asian-American clientele will be the largest market represented. Other domestic Asian-American markets are a close second, and Asian tourists, particularly with the new flight direct from Beijing, will represent an additional segment of our guests.
Q: How has the "authentic Asian cultural and gaming experience" been created?
A: From the very beginning, our property was designed with the rich history of Chinese culture in mind, to bring good luck and good fortune to all our guests.
The number four, unlucky due to the phonetic resemblance to the pronunciation of the Chinese word for "death," is absent wherever possible. Guests will notice there is no fourth floor in our hotel tower, nor is there in our parking structure.
All property signage is in Chinese first, English second. More than 70 percent of our staff of more than 750 is bilingual (both Mandarin and Cantonese). Our rooms feature [media with] the most Chinese-language channels available and more Chinese language programming than any other hotel in Las Vegas.
The core of Lucky Dragon's authenticity is most likely found in our culinary program. With five restaurant concepts….we will feature the freshest and some of the rarest ingredients available.